Home staging is about selling a “lifestyle”
that is attractive to the majority.
It is a numbers game, the more people that feel comfortable in an atmosphere created by staging, the more offers generated.
Home Staging has been a fast growing business across the United States for the last 30 years.
It is well-established and sought-after in England and Europe. Even countries like Saudi Arabia, Bahrain and Kuwait have been way ahead of Australia in recognising and using the advantages of Home Staging. Yes, it has been recognised a little in Australia, but usually through Interior Decorators who are priced above the average pocket, and have never been trained in all the secrets of the Home Stager.
When one looks at the statistics of its use in other countries, it is one of the best and easiest Investments one can make! One should look upon the time of selling their home as a Golden Investment Opportunity.
For Example: For an Investment of $2,000 in Home Staging it is quite common for the owner to receive an extra $17,000 - $22,000 above their original asking price, and sometimes even above that!
Some choose to take the other road of just investing between $300 - $500, for an initial consultation, and then do all the work themselves.
Whatever, Home Staging is a much-needed service when selling a home. You only get one chance to make a good impression. It has been proven that a potential buyer decides within 15 seconds of first stepping onto the property if they are interested or not. So you only have 15 seconds to make a positive emotional connection with a buyer, creating that bond that turns the “For Sale” sign into a “Sold” sign... Once a bad impression has been formed it is almost impossible to change it!