Real Estate Staging Statistics

A staged house sells for more money!

statistics table

U.S. Housing and Urban Development reports that a staged house sells, on average, 17% higher than an unstaged house.

Statistics suggest staged homes sell at an average of 6.32% over what they are listed for. Non-staged homes only average 1.6% over the listed price.

A staged house sells faster!

The New York Village Voice reported that the average number of days on the market for a staged house was 13.9 versus 30.9 days for an unstaged house.

statistics table

The cost of staging is very reasonable!

2003 HomeGain survey of 2,000 real estate agents nationwide found that moderately-priced home improvements, ranging from $280 - $2,800, made in preparation for sale actually yielded the highest returns when a house is sold.

A recent study by the National Association of the Remodeling Industry found that a $700 paint job results in a 200% recovery of the cost upon resale of the home.
(National Post, Mar. 11/04)

In 2003 a survey was conducted of the general membership of the international redesign organization, I.R.I.S. (Interior Redesign Industry Specialists) to compile statistics on homes that had been staged prior to their sale. Of the 21 States represented by membership response, these are the average percentages reflected in the survey results.

Speed of Sales:

  • 5% of all staged homes sold the same day
  • 2% of all staged homes sold within 2 days
  • 9% of all staged homes sold within 3-5 days
  • 84% of all staged homes sold within 5-30 days

Dollar of Sales:

The survey posed the question: "How much over the 'asking' price have your staged homes sold for?"

  • 39% responded the homes sold for up to $4,999 over asking price.
  • 45% responded the homes sold for $5,000 – $49,999 over the asking price.
  • 16% responded the homes sold for $50,000-$200,000 over the asking price.